In November 2016, BA (Hons) Cordwainers Fashion Bags and Accessories students embarked on a project with Kurt Geiger, to customise the brand’s well known Saffiano tote bag and have the chance of winning the Kurt Geiger sponsorship prize.
Students were challenged to reinterpret the classic tote and capture the spirit of the #FromLondonWithLove hashtag. The designs were judged by Kurt Geiger’s Creative Director, Rebecca Farrar-Hockley, who studied the original concepts and techniques and made a decision based on the correct balance between practicality, ambitious design, and brand appropriateness.
In 2016, Kurt Geiger announced my print was selected as one of five #FromLondonWithLove competition winners and the bag was displayed in the Kurt Geiger store on Portobello Road, London.
DETAILS
“The Kurt Geiger team found it a hard task to judge due to the really high standard of creativity and inspiration. They also noted that the impressive craftsmanship of the finished pieces has given them the opportunity of showcasing up close the customised bags in their Portobello Store, chosen because of its edgy customer base.” - Lindsey Riley.